There’s a lot of discussion in various places that I happen to visit and sometimes hang around about the various methods that people use when doing SEO in order to rank in Google, Bing and the other search engines. None of them discuss the benefits of old, worn out, beat up, played out, methods that were used in previous SEO generations.
My opinion, as one who believes in common sense SEO, is that previous generation SEO is still very beneficial and ought to be in your overall SEO plan.
My business model on anything related to the Internet, Internet marketing, and website building has always been to build a sustainable, long-term project that will withstand the ever-changing dynamics of the algorithms the search engines put together. With that in mind I believe that, and have seen personally, old methods providing a specific purpose for overall SEO.
Some of the new generation SEO people believe that is important to do cutting-edge SEO and stay abreast of the algorithm changes in order to adjust their cutting edge SEO. And they are correct. The hole in our thinking is that when the majority of those people change up their SEO they completely ignore previous SEO methods.
For a brand-new website that may be okay or maybe not. But certainly for a website that has been around for some time is not necessarily a good idea to perform strictly cutting-edge SEO on the site. It is not natural looking to the human eye and thus not natural looking to the ever growing eye of Google and company. Old SEO methods should still be implemented to a certain extent on long-term projects so that is not lately obvious that all you’re doing is cutting edge SEO. That, my friends, is what we call in the business a footprint.
So what is a person to do? Should they have a whole bunch of ancient SEO with spiderwebs all over it? Should they have a base of 2006 SEO in their back linking infrastructure?
My thinking is, and again this is something that we have tested and tested extensively, that you should have a minor percentage of old, noneffective SEO in your back linking structure. There is not an actual number as to percentage that I think one should decide because if one did there would be another footprint and we can’t have that. So what one should do when building your back linking infrastructure is to mix in some irrelevant back links that are in today’s industry nonsensical but were effective in the days of George W. Bush.
Google and the other search engines will see that as a natural process and possibly ignore some of the more obvious method you’re doing to rank your sites. It will act as a sort of smokescreen and keep the focus off of any direct aggressive SEO that you doing today.
Will that help you rank? Probably not but that’s not the object here. Not everything you do in terms of backlinking as well as on-site SEO is to rank your sites. That is not Common Sense SEO. And if it is not common sense to you and I, I promise you it will look funny to Google over the long term. Now, if you’re building churn and burn sites, which is absolutely fine as a business model for some people, you just wasted 3 1/2 minutes of your life reading this. In that case my bad.
But if you’re doing what I do, which is building a long-term business based on well-balanced SEO you want to keep that in mind and take advantage of the SEO from ancient of days.