M arketing is the process by which you create awareness about your company in such a manner that is sparks interest amongst the buying consumers. The ideal goal of marketing is to first identify yourself as a provider of certain goods and services, then educate the customer as to why your company stands out amongst the competition and then eventually lead the customer into making a purchase of your goods or services.Evolution of marketing
Marketing has come a long way since its introduction. It is a huge area of study with so many different avenues such as market research, branding, market segmentation, pre and post sales marketing and so on. Another major avenue of marketing is online marketing.
The number of Internet users has grown from a mere 16 Million in 1995 to a whopping 1.97 Billion in 2010. That is an exponential increase in just 15 years and it is obvious that this growth will only continue as time goes on.Importance of having an online presence for your business
With the statistics mentioned above, it is vital to have an online presence for your company. It allows users to find out more about your company which in turn allows them to gain trust with your products and services. Marketing plays an important role in helping you develop your online presence with the help of advertisements, social media, search engine rankings and so on.
Online marketing has two goals. One is to get the customer to visit the website of a certain company and the other is to make the customer convert after visiting your website. The first goal is achieved with the help of various methods mentioned above. The second goal is to convince the visitor who visits your website. This is done by optimizing your site to cater to the needs of the consumer. An important tool that is necessary to optimize your website is called analytics.The use of analytics to optimize your site
There are two kinds of analytics that are used to gauge the optimization of a website. The traditional form, otherwise known as website analytics is the process by which data such as a number of visitors, bounce rates, page requests are collected and presented to you after the visitors have left your site.
There is a new form of analytics called real-time analytics that will allow you to monitor your site on a live basis. This is where a website owner will be able to log in to a tool and watch consumers interact with the website. They will be to see how many customers are actually reading through the site, or searching for something on the site or are just leaving the site for a particular reason. A user will also be able to monitor how various traffic sources interact with the site differently. This real-time monitoring of the site will allow the user to modify the marketing strategy accordingly to increase consumer interest, thereby also increasing the conversions of the online consumer.