I, along with my team, do an awful lot of testing to see what works, what could work and what is just mumbo jumbo, smoke and mirrors and time wasters when it comes to making money online.
I suggest that my friends in the industry, clients and even those with whom I have no relationship at all do the same. That is a staple in the Internet Marketing industry… you absolutely have to test and test hard and do it yourself to make sure that the methods and processes that you are about to implement to achieve your money making goals are worth diving into and the only real way to be sure is to test it yourself.
Is that time consuming, annoying and generally a pain in the backside?
You betcha’ but if you want to know the real reason the the opportunity is pushing it’s “Ypickme” method, you need to investigate it first hand. I do that all the time and it is costly in both time and money but I consider that as part of the cost of doing business.
I’ve been doing it for years as that is Common Sense and whether it is common sense SEO or just plain common sense the time, energy, effort and money usually pays off. Our business is like any other business; one that requires testing and science in order to get the data so that we can move forward into productive and profitable reveneue streams. No smart businessman is just going to toss
spaghetti against the wall and see what sticks; the smart one is going to gather as much data as possible and use that to make an informed decision.
Here is a quicky test I did in the PPC (pay per click) industry. I do run several successful and profitable Adwords campaigns but I recently was told that one could do well with StumbleUpon using their PPC opportunity.
Does StumbleUpon PPC (Pay Per Click) convert to dollars or is the opportunity offered there just another way to get different visitors to your site that are simpley there to look and leave?
I’m not an expert in the field of PPC but I am pretty comfortable in the common sense area and I actually did some testing on StumbleUpon in their PPC opportunities and was disappointed in the results. Granted, my testing was far from complete so the results are not as scientific so as to appeal to the broad base of internet marketers out there as my personal sites and niches are all business and finance and maybe not the best kinds of sites nor are they broad enough to give a thumbs up or a thumbs down on the PPC model in StumbleUpon.
Over a few days I tried two different sites with decent looking landing pages and one offer on each lander. I did get a lot of traffic for my money (about $200.00 over a few days) but I did not get one conversion over that time frame.
Now that could very well be due to the demographic that cruises the Stumbles on the site as I believe it is a younger crowd that has little interest in whether Angel Investors are good to bring into your business or if using a Venture Capitalist is smart if you are looking to expand (I did not actually use those topics but my stuff is rather dry to most).
So, can I say for a certainty that StumbleUpon PPC does not work?
Nope, not with that tiny test. What we can say is that the sampling indicates that my particular niche leans away from an opportunity to generate traffic that converts to revenue using StumbleUpon PPC. For me that is enough of a test as I do not deviate from my niches in that they are ones that I have a little knowledge and can grow.
Would StumbleUpon PPC work for your sites? Maybe, you would have to test and test a little more thoroughly that I did if that is something that you really want to pursue.
So, the broad picture here… Common Sense dictates that we test hands on as what works for me may not work for you and vice versa. Test all your methods out no matter what they are before jumping in the pool. SEO methods, traffic generation methods, revenue streaming methods… it only makes for good common sense.