When it comes to affiliate marketing, the quality of the affiliate site is going to determine sales conversions that will in turn determine affiliate commissions. Therefore, it is very important that the affiliate site be set up right. Too often, affiliates create very unprofessional sites that will result in poor conversions.
Getting organic traffic from Google is quite tough these days, with the constantly updated algorithms. So, it is very important that you make the most use of traffic that you are already receiving. The following quick tips on building an affiliate site will help you get started in the right direction.
Choosing a SEO friendly domain name – Tips on building an affiliate site
Before you build an affiliate site, try to buy a domain that will match your main keyword. These are otherwise known as exact match domains. For example, if you are targeting a keyword like “teeth whitening gels”, your ideal domain name should be teethwhiteninggels.com. However, exact match domains are usually grabbed up pretty quickly. If that is the case, you can still try to find an optimized domain name such as bestteethwhiteninggels.com or teethwhiteninggelsonline.com.
Use a free WordPress blog – Tips on building an affiliate site
One of the easiest
and most cost effective ways to build an attractive affiliate site is by using a free WordPress blog. WordPress is a very powerful tool
that can be installed onto your website in just a few minutes. Once installed, it will give you tremendous power in controlling the layout and appearance of content on your affiliate site. WordPress blogs come with umpteen number of themes that will allow you to modify the look of your website to suit your target audience.
Many affiliates try to use templates or custom designs on their affiliate site. A custom design is great when the affiliate has the know how to switch things around with software like Dreamweaver. But, if the affiliate is not technically capable of making modifications to their affiliate site, it is highly recommended that they go with a free WordPress blog as the basic layout for their affiliate site. A WordPress blog can also be installed onto an existing website, quite easily.
Build SEO friendly content – Tips on building an affiliate site
When you own an affiliate site, it is very important that you always keep SEO results in your mind when you write out content. This does not mean that your content should read like fluff, with keywords injected everywhere. What we are trying to say is that your efforts to generate content must be SEO friendly, at least to a certain extent.
Using the same example above, let us say that you own an affiliate site that promotes teeth whitening gels. Do a quick Google keyword analysis to find keywords that people are already searching for. You will find at least 50 different keywords that will have the potential to generate substantial traffic for your site.
When the content on your affiliate site is both informative as well as SEO friendly, your site will begin to gain more and more trust in Google, propelling it further and further up the search engine rankings, which will then lead to an increase in affiliate sales. Of course, you must remember that an affiliate site will also require a lot of off page SEO as well.